Marketing Budget Over Clients’ Location Celebrity

Golf Betting Lines

The green is long and wide, but the par-three 17th is anything but easy. From an elevated tee, a medium to long iron will be required to clear the fronting lake and avoid the bunkers deep and right. Let's not forget the tiered putting surface that slopes hard towards the water. The key is picking the right stick, especially when the wind is up. Making par here is no small task. In 2006, this hole was the fourth hardest and 17 players during round one found the water.

 

Owned by the PGA, the tour is not resting on its laurels, according to Keith Steinberg, Director of Sales & Marketing at Avenel. "Commissioner Tim Finchem placed a full page ad in the Washington Post recently, stating that the PGA Tour has begun an effort that will result in a comprehensive set of improvements to the TPC Avenel. This multi-million dollar investment will feature significant upgrades to the club, including major improvements to the golf course, along with a remodeling and expansion of the clubhouse."

 

The course has a wide variety of nature, including beaver, deer, fish, red fox and many species of birds and fish -- making the TPC of Avenel a cornucopia of wildlife.

 

Aces, pars or bogeys, send your thoughts to psokol@sportsnetwork.com.

 

Maestro Analytics: the competitive advantage NORTHWIND’s newest tool to increase revenue for operators is Maestro Analytics Business Intelligence. This powerful data mining solution gives properties and hotel companies access to their organization’s key operating data to support marketing strategies and business decisions. Christy Ashton, assistant controller of Stein Eriksen Lodge, said, "We are a 5-Diamond, 4-Star property going for a 5-Star rating, and service is the critical factor. Maestro Analytics gives us a competitive advantage. It lets us recognize guests instantly on the phone and proactively offer them what they enjoyed with us previously. We have three managers on the system now and expect every department head to be using it in the near future." Ms. Ashton noted that Stein Eriksen Lodge also will use Maestro Analytics to create more effective marketing programs. "It helps us pinpoint our clients’ location and target our marketing budget accordingly."

 

Maestro Enterprise Suite The Maestro Property Management Suite combines a full-function Front Office system in use by hotels from 3,500 to 25 rooms with a family of robust modules that includes Maestro GDS+ – an online, real-time reservation engine with integrated Yield Management to maximize ADR for virtually all eReservation channels; Maestro Owner Management – fully integrated ownership accounting functionality for asset performance reporting; Maestro Sales & Catering – manages group-convention sales and function rooms, whether at one property or a portfolio of hotels; ResEze Web Booking Engine – enables independent and multi-property hotels to take advantage of the growing online revenue opportunity by providing tools for guests to book their own reservations from an operator's website; Maestro Yield – a revenue manager that makes sophisticated strategies easy for multiple booking channels at one or more properties; Maestro Analytics – a complete business intelligence software suite that lets end-users interactively analyze critical business information; Maestro CRM – gives managers the information to make the best business decisions for booking new business; Maestro Spa & Activities Management– enables resorts, hotels and clubs to schedule facilities and activities with real-time integration to all other modules. Also available is Maestro CRS, which supports a two-way interface to corporate sales offices and Maestro Multi-Property and is used by many multi-property operating companies and corporate reservation facilities. The system supports a number of properties on a single server with a single database, or each property can rely on its own server with all files being replicated at the central corporate offices.

 

Did you know The Maestro Users Conference is being held from September 19th - 22nd at The Founders Inn in Virginia Beach, Virginia?

 

NORTHWIND, known in the hospitality industry for its service and state-of-the-art technology, is widely respected for providing hotels, private organizations, and corporate management companies with flexible software solutions.

 

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FOOTBALL BETTING : Crabtree's base deal: six years, $32 million

Football Betting

In the wake of the news that the 49ers have signed receiver Michael Crabtree after an extended holdout, there has been not a hint of the dollars to be paid to Crabtree.

And since this means that his agent hasn't leaked the numbers, it means that his agent feels no specific motivation to do so.

Possibly because his agent isn't all that thrilled to have his name on the deal.

So the numbers will come from sources other than Crabtree's agent. And we've gotten our mitts into them.

Per a league source, Crabtree has signed a six-year, $32 million contract. (The total includes guaranteed money, base salaries, and the one-time incentive based on achieving minimum playing time.)

The deal also includes $17 million in guaranteed money.

As reported elsewhere, the deal can void to five years based on performance triggers, wiping out a final year base salary of $4 million. But they won't be easily reached.

The source tells us that, in his first four seasons (including 2009), Crabtree must either qualify for two Pro Bowls, or he must qualify for one Pro Bowl in one year and he must participate in 80 percent of the offensive snaps in a separate year in which the team makes the playoffs.

In other words, if in 2010 he qualifies for the Pro Bowl and the team makes the playoffs and he participates in 80 percent of the snaps, he'll still need to make it to the Pro Bowl or achieve the 80-percent/playoffs in another season.

Since the chances of Crabtree making the Pro Bowl or participating in 80 percent of the offensive snaps this year is roughly zero percent, he'll have three years to get it done.

And it won't be easy. Frankly, he'll be hard pressed to make it to one Pro Bowl in three years with the likes of Larry Fitzgerald, Calvin Johnson, Anquan Boldin, Steve Smith, the other Steve Smith, Hakeem Nicks, DeSean Jackson, Johnny Knox, Percy Harvin, Greg Jennings, Roddy White, T.J. Houshmandzadeh in the same conference for sportsbook betting.

So, by all appearances, it's a six-year deal. And at $17 million in guaranteed money, the per-year guarantee is a tepid $2.83 million per year.

There's another problem with the deal -- it has no mid-tier incentive package. Instead, the additional $8 million that Crabtree can earn (pushing the max value to six years, $40 million) requires the kind of unrealistic, mega-star performances that no rookie is likely to ever achieve.

So while the contract paid to Packers defensive tackle B.J. Raji covers five years and pays $22.5 million, he has the ability (if he's a solid player) to make up the difference between his base deal and Crabtree's five-year, $28 million haul via the mid-tier incentive package in Raji's deal.

And unless Crabtree meets the performance thresholds necessary to void the sixth year, he'll be stuck under contract for another year at a base salary of only $4 million.

There's one other area of concern with the deal. Crabtree, per the source, received no option bonus. Instead, he has significant money tied to a fairly new device known as a "discretionary salary advance," which unlike an opition bonus is subject to forfeiture if Crabtree decides in a year or two that he wants to hold out for a better deal. (We're also told that the 49ers have included language that would make certain escalators subject to forfeiture, too.)

Meanwhile, the deal falls well short of the mark for which Crabtree and agent Eugene Parker were aiming -- the five-year, $38.25 million contract paid by the Raiders to receiver Darrius Heyward-Bey, the seventh overall pick in the draft.

Even if Crabtree successfully voids the final year, he'll make more than $2 million per year less on average than Heyward-Bey.

Thus, as we explained earlier in the day, this is a deal that Crabtree could have done in July, which would have given him a much better chance of making a contribution to the 49ers during his rookie year.

So while the final outcome can be described as win-win, the broader view suggests that it's really a lose-lose situation.

NFL Betting Lines

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